COMMUNICATION STRATEGIES’ IMPACTS ON THE CONCEPTUALIZATION OF COMMUNICATION MODELS AMONG A SAMPLE OF MILLENNIALS — A PILOT CASE STUDY

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F20%3AA0000172" target="_blank" >RIV/47813059:19520/20:A0000172 - isvavai.cz</a>
Result on the web
<a href="http://www.opf.slu.cz" target="_blank" >http://www.opf.slu.cz</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.25142/aak.2020.005" target="_blank" >10.25142/aak.2020.005</a>

Result language
angličtina
Original language name
COMMUNICATION STRATEGIES’ IMPACTS ON THE CONCEPTUALIZATION OF COMMUNICATION MODELS AMONG A SAMPLE OF MILLENNIALS — A PILOT CASE STUDY
Original language description
The goal of the article, to conceptualize the personal communication of a sample of millennials based on their type of communication strategy. It describes the article’s theoretical foundation, Berne’s communication interconnected with Silsbee’s concept of presence. Research methodology presents the mixed research strategy for this gender, implemented as a research pilot case study, and presents the empirical data on assertive presence that was acquired through a questionnaire survey. The results describe of a non-hierarchical cluster analysis from the angle of levels of personal preference for assertive presence in communication among a sample of millennials at Silesian University School of Business Administration (SU SBA) in Karviná studying towards gender in the 2018/2019 school year. They present differing personal communication styles that the selected millennials can apply within self-confident communication strategies.
Czech name
—
Czech description
—

Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Similar results(10)