Automation of Marketing Processes and the Discovery of Knowledge for CRM

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F21%3AA0000360" target="_blank" >RIV/47813059:19520/21:A0000360 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.4018/978-1-6684-3694-3.ch009" target="_blank" >http://dx.doi.org/10.4018/978-1-6684-3694-3.ch009</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.4018/978-1-6684-3694-3.ch009" target="_blank" >10.4018/978-1-6684-3694-3.ch009</a>

Result language
angličtina
Original language name
Automation of Marketing Processes and the Discovery of Knowledge for CRM
Original language description
This chapter focuses on finding the necessary product specifications to automate the marketing needs this CRM system must offer to be optimal in today’s modern global society. The existing controversy is between IT for everyday use, real IT capabilities, human skills, and knowledge to support more complex implemented processes. Emphasis is placed on automation and intelligence. The analysis shows that CRM systems are interested in managing customer relationships in the form of a single agent or process to perform the necessary actions using implemented algorithms that utilize various intelligence, statistical methods, multi-criteria decision-making, and automated learning predictions. Unfortunately, a complex solution is not always that complex. There are no links to social networks and automation to combine knowledge from different areas.
Czech name
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Czech description
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Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
Research Anthology on Recent Trends, Tools, and Implications of Computer Programming
ISBN
9781668436950
Number of pages of the result
10
Pages from-to
161-170
Number of pages of the book
1054
Publisher name
IGI Global
Place of publication
USA
UT code for WoS chapter
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