ATTITUDES OF CUSTOMERS TO SELECTED GASTRONOMIC TRENDS

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F22%3AA0000347" target="_blank" >RIV/47813059:19520/22:A0000347 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
ATTITUDES OF CUSTOMERS TO SELECTED GASTRONOMIC TRENDS
Original language description
The objective of the contribution is to characterize specific trends in the sphere of Czech and world gastronomy as well as to identify customers´ opinions about the interpretation of the concept of "trend". The aim is to specify customers´ attitudes to selected trends with reference to significant differences between their experience and willingness to try the given trend. The research, realized by using the method of questioning including the technique of questionnaire survey, reflects customers´ experience and satisfaction with selected gastronomic trends. Based on the analysis of Czech customers´ behaviour we can see not only conservative behaviour but also restrained attitude to new trends used within the offer of gastronomic services and willingness to consume both food and drinks that include new trends in gastronomy.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
10th INTERNATIONAL CONFERENCE PROCEEDINGS CURRENT TRENDS IN SPA, HOSPITALITY AND TOURISM
ISBN
9788087411414
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
200-209
Publisher name
Institute of Hospitality Management and Economics
Place of publication
Praha
Event location
Praha
Event date
Jan 1, 2022
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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