The lens of business model element activation
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F25%3AA0000569" target="_blank" >RIV/47813059:19520/25:A0000569 - isvavai.cz</a>
Result on the web
<a href="https://dspace.tul.cz/server/api/core/bitstreams/16e6d625-f6a9-4536-9fce-f3cc0c050307/content" target="_blank" >https://dspace.tul.cz/server/api/core/bitstreams/16e6d625-f6a9-4536-9fce-f3cc0c050307/content</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.15240/tul/001/2025-5-001" target="_blank" >10.15240/tul/001/2025-5-001</a>
Alternative languages
Result language
angličtina
Original language name
The lens of business model element activation
Original language description
A business model is the foundation for understanding the functioning of a business entity and is a source of innovation and change. Therefore, developing a business model is necessary, and proactive activation can be a source of competitive advantage to meet the appropriate requirements in the composition of business model elements. The study aims to identify the key elements of activation in business models and to discover their significance. This study uses an expert-based approach based on the use of multi-criteria decision-making (MCDM) with the definition of the main elements. It also compares data from fuzzy analytical hierarchy process (AHP) and conduct primary research among small and medium-sized enterprises (SMEs) to determine the importance of various elements in their business models. It provides insight into determining the degree of significance of business model elements, with its expansion to the Delphi method and a panel of experts on 97 sub-criteria. Predominant factors such as value proposition, customer segments, and key partnerships have been identified as primarily critical for SMEs. The results obtained can then be used by businesses for subsequent concentration on a specific business element to achieve higher company performance and strengthen the competitive position. This study presents a fresh perspective on reimagining the classification of business models, their elements, and, above all, the determination of the meaning of individual business model criteria.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
E&M Economics and Management
ISSN
1212-3609
e-ISSN
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Volume of the periodical
28
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
12
Pages from-to
70-81
UT code for WoS article
001392099200001
EID of the result in the Scopus database
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