Exploring the Metaverse Gold Rush: Understanding Consumer Behaviour and Usage Implications within a Globalized Virtual Realm
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F25%3AA0000573" target="_blank" >RIV/47813059:19520/25:A0000573 - isvavai.cz</a>
Result on the web
<a href="https://www.peterlang.com/document/1482749#" target="_blank" >https://www.peterlang.com/document/1482749#</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.3726/b22205" target="_blank" >10.3726/b22205</a>
Alternative languages
Result language
angličtina
Original language name
Exploring the Metaverse Gold Rush: Understanding Consumer Behaviour and Usage Implications within a Globalized Virtual Realm
Original language description
In the rapidly evolving environment of virtual reality and digital connectivity, the concept of the metaverse has emerged as a dynamic domain with pro found implications for consumer behaviour and globalized interactions. As the influence of the metaverse expands across borders, its potential use is becoming a key issue. In this paper, the focus is on this dynamic environment to explore the interplay between consumer behaviour and the global implications of the metaverse. The central purpose of this article is to unravel the intricate dimensions of customer behaviour and usage patterns in the metaverse, investigating their impact on globalized interactions. By analysing willingness to test new products for monetary rewards, apprehensions regarding user behaviour data collection, content creation abilities, proclivity to invest in metaverse technologies, and purchasing behaviour within the metaverse, this study sheds light on the complex dynamics that define this virtual frontier.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Globalization and Its Socio-Economic Consequences, Volume I
ISBN
9783631924655
ISSN
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e-ISSN
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Number of pages
13
Pages from-to
51-63
Publisher name
Peter Lang
Place of publication
Berlin
Event location
Rajecké Teplice
Event date
Jan 1, 2023
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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