REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F23%3AA0000391" target="_blank" >RIV/47813059:19520/23:A0000391 - isvavai.cz</a>
Result on the web
<a href="https://drive.google.com/file/d/14n6MELCypSOHD1Jy9w1Mo8UGixhxRWQH/view" target="_blank" >https://drive.google.com/file/d/14n6MELCypSOHD1Jy9w1Mo8UGixhxRWQH/view</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE
Original language description
The metaverse brings unprecedented opportunities to firms and consumers in an immersive world. How it will transform areas such as business, shopping, education, medicine, work, or our lives, in general, is now the subject of scientific debate. User adoption of the metaverse is certainly contingent on many factors, as happens with any new technology. In connection with the metaverse, the question of safety and the risks arising from this new environment are often discussed. It can therefore be assumed that trust will be one of the important factors for consumer adoption of the metaverse. As reference groups are characterised by their ability to influence consumer behaviour, also in the context of perceived trust, it is advisable to start with them when exploring this issue. Therefore, this paper focuses on reference groups as a possible indicator of future metaverse usage. The aim of the paper is to assess the influence of reference groups on the attitude of Czech consumers towards the use of the metaverse.
Czech name
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Czech description
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Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
4th International conference on Decision making for Small and Medium- Sized Enterprises
ISBN
9788075105547
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
26-35
Publisher name
Silesian University in Opava, School of Business Administration in Karviná
Place of publication
Karviná
Event location
Petrovice u Karviné
Event date
May 18, 2023
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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