Unlocking the metaverse: Determinants of voluntary adoption in e-commerce

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F25%3AA0000528" target="_blank" >RIV/47813059:19520/25:A0000528 - isvavai.cz</a>
Result on the web
<a href="https://www.sciencedirect.com/science/article/pii/S2666188825000061" target="_blank" >https://www.sciencedirect.com/science/article/pii/S2666188825000061</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.sftr.2025.100436" target="_blank" >10.1016/j.sftr.2025.100436</a>

Result language
angličtina
Original language name
Unlocking the metaverse: Determinants of voluntary adoption in e-commerce
Original language description
Acceptance hinges on various conditions, influenced by purpose. Different purposes dictate user acceptance factors. Some relate to professional necessity, others to personal tech adoption. This study focusses on voluntary metaverse adoption for product purchase and discerning determinants. The aim of this research is to explore and delineate the determinants that shape the intention to use the metaverse, with a focus on voluntary adoption for product purchase. Using a questionnaire, the study collected primary data from 508 respondents after meticulous data cleaning. Structural equation modelling tested the proposed model, revealing the determinants driving metaverse purchase intent. An artificial neural network probed complex relationships.
Czech name
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Czech description
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Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management

Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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