Factors affecting users' satisfaction with online group buying: A social exchange theory approach

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F15%3A86094225" target="_blank" >RIV/61989100:27510/15:86094225 - isvavai.cz</a>

Result on the web

<a href="http://www.ekf.vsb.cz/export/sites/ekf/cerei/cs/cisla/vol18num2/dokumenty/VOL18NUM02PAP03_2.pdf" target="_blank" >http://www.ekf.vsb.cz/export/sites/ekf/cerei/cs/cisla/vol18num2/dokumenty/VOL18NUM02PAP03_2.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7327/cerei.2015.06.03" target="_blank" >10.7327/cerei.2015.06.03</a>

Result language

angličtina

Original language name

Factors affecting users' satisfaction with online group buying: A social exchange theory approach

Original language description

The topic of this paper is the comparison of the factors that affect users' satisfaction with online group buying. Social exchange theory was used to identify these factors. Reciprocity, reputation, trust, proposed by social exchange theory, vendor's creativity and customers' satisfaction with the purchase can be included among these factors. The aim of this paper is to identify the factors affecting customers' satisfaction with online group buying and to find the optimal factor model in the conditionsof the Czech Republic. The methods of factor analysis and structural equation modelling are used. The optimal model in the Czech conditions is found. The results confirm that trust, including trust in online group buying vendors and their trustworthy impression, vendor's creativity, including new ways to meet consumer demands, new approach to sale products and new ideas about how to promote products, and customers' pleasure and contentment are the most important factors for Czech custome

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

<a href="/en/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Research team for modelling of economic and financial processes at VSB-TU Ostrava</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Ekonomická revue

ISSN

1212-3951

e-ISSN

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Volume of the periodical

18

Issue of the periodical within the volume

2

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

11

Pages from-to

97-107

UT code for WoS article

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EID of the result in the Scopus database

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