Comparison of indicators affecting satisfaction with online group-buying purchases of Generation Y customers in the Czech Republic and Canada
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F16%3A86094794" target="_blank" >RIV/61989100:27510/16:86094794 - isvavai.cz</a>
Result on the web
<a href="https://www.vse.cz/eam/278" target="_blank" >https://www.vse.cz/eam/278</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Comparison of indicators affecting satisfaction with online group-buying purchases of Generation Y customers in the Czech Republic and Canada
Original language description
The topic of this paper is the comparison of the indicators that affect customer satisfaction with online group-buying purchases in the Czech Republic and Canada. This paper focuses on the consumer behaviour of Generation Y. Social exchange theory was adopted to identify these indicators. Reciprocity, reputation, trust and vendor's creativity can be included among these indicators. The aim of this paper is to identify the indicators affecting customer satisfaction with online group-buying purchases of Generation Y in Canada and the Czech Republic and compare the results. The method of a structural equation modelling is used. The optimal models in Canada and in the Czech Republic are found. The results confirm that trust is the most important indicator for Canadian customers from Generation Y, the same for Czech customers from Generation Y.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
<a href="/en/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Research team for modelling of economic and financial processes at VSB-TU Ostrava</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Ekonomika a management
ISSN
1802-8934
e-ISSN
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Volume of the periodical
3
Issue of the periodical within the volume
prosinec
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
14
Pages from-to
52-66
UT code for WoS article
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EID of the result in the Scopus database
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