Comparison of the factors affecting customers' satisfaction with online group-buying in the Czech Republic and Canada

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F16%3A86098313" target="_blank" >RIV/61989100:27510/16:86098313 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.7327/cerei.2016.12.03" target="_blank" >http://dx.doi.org/10.7327/cerei.2016.12.03</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7327/cerei.2016.12.03" target="_blank" >10.7327/cerei.2016.12.03</a>

Result language

angličtina

Original language name

Comparison of the factors affecting customers' satisfaction with online group-buying in the Czech Republic and Canada

Original language description

The topic of this paper is the comparison of the factors that affect customers' satisfaction with online group-buying purchases in the Czech Republic and Canada. The social exchange theory was adopted to identify these factors. Reciprocity, reputation, trust, vendor's creativity with the purchase can be included among these factors. The aim of this paper is to identify the factors affecting customers' satisfaction with online group-buying websites in Canada and to compare the results with the results of Czech customers. The overall satisfaction is considered as one of the predictors of customers' repurchases intention in this paper. The proposed model of relations be-tween determinants was tested by using the method of structural equation modelling. The analysed data were collected in a primary research, namely an online questioning. The results confirm that vendor's creativity and trust are the most important factors for Canadian customers, the same for Czech customers, whilst reputation and reciprocity are not important factors of satisfaction for the customers from both countries. The discussion of the results and the managerial implications are also discussed in this paper.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

<a href="/en/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Research team for modelling of economic and financial processes at VSB-TU Ostrava</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Ekonomická revue

ISSN

1212-3951

e-ISSN

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Volume of the periodical

19

Issue of the periodical within the volume

4

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

11

Pages from-to

143-153

UT code for WoS article

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EID of the result in the Scopus database

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