Evaluation of factors affecting users? satisfaction with online group buying based on SET

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F14%3A86090697" target="_blank" >RIV/61989100:27510/14:86090697 - isvavai.cz</a>

Result on the web

<a href="http://www.ekf.vsb.cz/export/sites/ekf/cerei/cs/cisla/vol17num4/dokumenty/VOL17NUM04PAP04.pdf" target="_blank" >http://www.ekf.vsb.cz/export/sites/ekf/cerei/cs/cisla/vol17num4/dokumenty/VOL17NUM04PAP04.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7327/cerei.2014.12.04" target="_blank" >10.7327/cerei.2014.12.04</a>

Result language

angličtina

Original language name

Evaluation of factors affecting users? satisfaction with online group buying based on SET

Original language description

The topic of this paper is evaluation of factors that affect users´ satisfaction with online group buying. Social exchange theory was used to identify these factors. Reciprocity, reputation, trust, purposed by social exchange theory, and vendor´s creativity and customer satisfaction with purchase can be included among these factors. The aim of this paper is to evaluate the factors affecting customer satisfaction with online group buying and validate the proposed factor model in the conditions of the Czech Republic. The method of structural equation model is used to evaluate the factors and validate the model. It was found out the proposed model is not optimal in the Czech conditions. The results confirm the trust, vendor´s innovations and creativity, customer pleasure, contentment and delight are the most important factors for Czech customers.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

<a href="/en/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Research team for modelling of economic and financial processes at VSB-TU Ostrava</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Ekonomická revue - Central European Review of Economics Issues

ISSN

1212-3951

e-ISSN

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Volume of the periodical

17

Issue of the periodical within the volume

4

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

9

Pages from-to

199-207

UT code for WoS article

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EID of the result in the Scopus database

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