Factors affecting generation y customers' satisfaction with online group-buying purchases in South Korea
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F17%3A10237620" target="_blank" >RIV/61989100:27510/17:10237620 - isvavai.cz</a>
Result on the web
<a href="https://acta.mendelu.cz/65/6/2045/" target="_blank" >https://acta.mendelu.cz/65/6/2045/</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.11118/actaun201765062045" target="_blank" >10.11118/actaun201765062045</a>
Alternative languages
Result language
angličtina
Original language name
Factors affecting generation y customers' satisfaction with online group-buying purchases in South Korea
Original language description
This paper focuses on the customers' satisfaction with online group-buying purchases on the South Korean market. The aim of the paper is to examine a model of Generation Y consumers' satisfaction and the repeat purchase intention applying the theory of Expectation - Confirmation Model and DeLone and McLean IS success model expanded with the customers' trust. The data were obtained through an online survey All online G-B users from Generation Y in South Korea created the population. The structure of respondents was controlled with variables gender, age and frequency of online G-B purchases. The aspects leading to consumers' repeat purchase intention are determined. The main focus of research within the paper is based on the perceived value of customers' interactions across the online group buying, website's quality, trust, customers' satisfaction and repeat purchase intention. This research is focused on online shopping behaviour of members of Generation Y that use online media in their lives frequently each day. The designed model of relations between determinants was tested by applying the method of Structural Equation Modelling. The results confirm that perceived value and website's quality are the important aspects for South Korean customers from Generation Y to repeat purchase in online group-buying.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50103 - Cognitive sciences
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
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Volume of the periodical
65
Issue of the periodical within the volume
6
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
10
Pages from-to
2045-2054
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85038859855