The Application of Expectation Confirmation Model on the Consumers’ Satisfaction with Online Group-Buying Purchases in the South Korea.

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F17%3A10237619" target="_blank" >RIV/61989100:27510/17:10237619 - isvavai.cz</a>
Result on the web
<a href="https://ece.pefka.mendelu.cz/conference_preoceedings" target="_blank" >https://ece.pefka.mendelu.cz/conference_preoceedings</a>
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
The Application of Expectation Confirmation Model on the Consumers’ Satisfaction with Online Group-Buying Purchases in the South Korea.
Original language description
This contribution focuses on the customers´ satisfaction with online group-buying purchases on the South Korean market. The aim of the contribution is to identify a model of consumers´ satisfaction and followed consumers´ loyalty in regards to the theory of Expectation - Confirmation Model. This model is expanded with the factor of consumer trust. The factors leading to consumers´ repurchases intention are determined. The main focus of research within the contribution is based on the perceived value of customers´ interactions across the online group buying, website´s quality, trust, customers´ satisfaction and repeat purchase intention. This research is focused on online shopping behaviour of members of Generation Y that do not hesitate to use online media in their lives. The proposed model of relations between determinants was tested by applying the method of Structural Equation Modelling. The results confirm that perceived value and website´s quality are the important factors for South Korean customers from Generation Y.
Czech name
—
Czech description
—

Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Conference Proceedings of 20th Annual International Conference Enterprise and Competitive Environment
ISBN
978-80-7509-499-5
ISSN
—
e-ISSN
neuvedeno
Number of pages
10
Pages from-to
"593 – 602"
Publisher name
Mendel University in Brno
Place of publication
Brno
Event location
Brno
Event date
Mar 9, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000427306200062

Similar results(10)