Strategic Legal Issues when Managing Healthcare in the Digital Era

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F48135445%3A_____%2F24%3AN0000117" target="_blank" >RIV/48135445:_____/24:N0000117 - isvavai.cz</a>
Result on the web
<a href="https://msp-conference.unwe.bg/en/pages/20035/conference-proceedings.html" target="_blank" >https://msp-conference.unwe.bg/en/pages/20035/conference-proceedings.html</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Strategic Legal Issues when Managing Healthcare in the Digital Era
Original language description
Marketing is one of the most crucial tools in any business, organization, and institution, and it takes on an increasingly central role in managing a specific company. It helps the company gain greater visibility, recognition, and trust from customers and partners. The role of marketing, especially digital marketing, was further strengthened during the Covid-19 crisis. Thanks to their digital presence, businesses and organizations demonstrated that they were still operating and, in this way, stayed connected with their customers and gained more trust. At the time of the pandemic, one of the most affected sectors was the entire tourism industry. All travel companies suspended their physical operations, but the pandemic situation and the right marketing decisions, mainly involving the use of new technologies, a strong presence on social media, and the development of value propositions tailored to their customers' needs, were at the core of the recovery of the tourism industry after this unprecedented crisis. This is why, to effectively implement marketing, a good theoretical understanding is necessary, along with building a theoretical framework for tour operator agencies, understanding their specifics and characteristics.
Czech name
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Czech description
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Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
First International Scientific Conference. MARKETING AND STRATEGIC PLANNING IN DIGITAL WORLD
ISBN
978-619-232-844-3
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
334-343
Publisher name
ИЗДАТЕЛСКИ КОМПЛЕКС – УНСС
Place of publication
Sofia
Event location
Sofia, BLG
Event date
Nov 26, 2023
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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