Fair Trade through the eyes of Czech and German students

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F11%3A43895715" target="_blank" >RIV/49777513:23510/11:43895715 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Fair Trade through the eyes of Czech and German students
Original language description
The current market penetration of Fair Trade products particularly in the Czech Republic does not meet their supporters' expectations. Based on past research by the paper's authors, this situation may be due to the insufficient promotion and limited awareness of the concept itself. The aim of the paper is to compare the levels of awareness and knowledge of the Fair Trade concept among Czech and German students, including the quantification of customer numbers in this relatively narrow segment. Germany represents the biggest FT consumer market in the world. Other objectives of the paper are to discover to what extent young people are informed about Fair Trade, and whether they are already buying its products; to compare the attitude of Czech and Germanstudents toward the idea of fair trade as such; and to reach conclusions useful for Czech organizations that promote the Fair Trade concept.
Czech name
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Czech description
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Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
New trends of business managament in theory and practic in crossborder comparison
ISBN
978-3-86367-007-8
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
113-123
Publisher name
Verlag der Gesellschaft für Unternehmensrechnung und Controlling m.b.H.
Place of publication
Chemnitz
Event location
Mariánské Lázně
Event date
Apr 14, 2011
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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