Customer Oriented E-learning Courses
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F12%3A43915040" target="_blank" >RIV/49777513:23510/12:43915040 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Customer Oriented E-learning Courses
Original language description
The paper is focused on customer oriented courses. As e-learning we consider use of information and computer technologies to create learning experiences (by Horton, 2006). This complex definition covers a lot of forms and types of e-learning. Customer oriented courses are one of the emerging trends in the field of e-learning (see survey ASTD, 2011). The e-learning opens new opportunities for non-formal learning and creates support for informal learning. There is a possibility of using viral marketing tomotivate students/customers in both ways: for the external and internal motivation. The appropriate motivation is of course the key point of a well prepared and well designed course. In this paper we briefly present some examples and open the discussionhow to use principles of viral marketing to motivate students and to support customer oriented e-learning courses. In this context we must also consider the use of tools for social learning (wikis, blogs, social networking sites...).
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
9th International Scientific Conference on Distance Learning in Applied Informatics
ISBN
978-80-558-0092-9
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
93-101
Publisher name
Constantine the Philosopher University in Nitra
Place of publication
Nitra
Event location
Štúrovo, Slovakia
Event date
May 2, 2012
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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