Application of Loyalty Programmes in the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F13%3A43919229" target="_blank" >RIV/49777513:23510/13:43919229 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Application of Loyalty Programmes in the Czech Republic
Original language description
The paper deals with the significance and application of the current loyalty programmes and their specific features in the Czech Republic. When creating loyalty programmes it is advisable to respect principles of such a concept and namely consider the target market, or, as the case may be, the target customer. Basic classification of loyalty programmes according to their specializations is also presented. The representatives of successful and unsuccessful loyalty programmes in the Czech Republic and elsewhere in the world are mentioned as well.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Recent Researches in Business Administration, Product Design and Marketing
ISBN
978-960-474-325-4
ISSN
2227-460X
e-ISSN
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Number of pages
6
Pages from-to
105-110
Publisher name
WSEAS Press
Place of publication
Athens
Event location
Chania, Greece
Event date
Aug 27, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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