Branding as an opportunity for non-profit organizationes

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F14%3A43922371" target="_blank" >RIV/49777513:23510/14:43922371 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Branding as an opportunity for non-profit organizationes
Original language description
This article focuses its content to the concept of branding, as a modern and developing marketing tool, which has begun to apply not only in conjunction with a strategic management, but also in all other areas of current market, even in the non-profit sector. Brand management is slowly becoming a stable element of any modern company management in 21st century. In the functioning context of NGOs, brand and its active building seems to be a powerful means for their better and more effective future performance.
Czech name
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Czech description
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Project
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Continuities
S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Opportunities and Threats to Current Business Management in Cross-border Comparison 2014
ISBN
978-3-86367-029-0
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
57-62
Publisher name
Verlag der GUC
Place of publication
Chemnitz
Event location
Mariánské Lázně
Event date
May 15, 2014
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000345805900006

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