Multi-criteria analysis of the involvement of European Union member states in B2C e-commerce

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F16%3A43928758" target="_blank" >RIV/49777513:23510/16:43928758 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Multi-criteria analysis of the involvement of European Union member states in B2C e-commerce
Original language description
The paper focuses on an analysis of the involvement of EU member states in B2C electronic commerce. The aim of the paper is to determine and compare the positions of EU member states in the use of B2C e-commerce in the year 2015. The author uses the multi-criteria analysis Weighted Sum Approach (WSA) method and cluster analysis. Criteria for evaluating countries in terms of their participation in B2C e-commerce are determined on the basis of available statistical data from the Eurostat database. In terms of the use of B2C e-commerce, EU member states are a very heterogeneous group. The leading position is occupied by Great Britain, followed by Ireland. At the other end of the spectrum there are several Southern European countries. The results of the analysis confirm that there is still a great unutilized potential in B2C e-commerce in the European Union.
Czech name
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Czech description
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Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 3rd International Conference on European Integration 2016
ISBN
978-80-248-3911-0
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
536-545
Publisher name
VŠB - Technical University of Ostrava
Place of publication
Ostrava
Event location
Ostrava
Event date
May 19, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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