Developing Composite Readiness and Intensity Indices for Measuring B2C E-commerce in the European Union

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F19%3A43954975" target="_blank" >RIV/49777513:23510/19:43954975 - isvavai.cz</a>

Result on the web

<a href="http://www.transformations.knf.vu.lt/46/rp46.pdf" target="_blank" >http://www.transformations.knf.vu.lt/46/rp46.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Developing Composite Readiness and Intensity Indices for Measuring B2C E-commerce in the European Union

Original language description

There are strategic goals set for the various areas of e-commerce in the EU; however, there is no unified comprehensive methodology on how to evaluate e-commerce in individual economies as a whole. At this time, there is only one simple composite index for tracking countries&apos; readiness for B2C e-commerce. There is no composite index available to evaluate B2C e-commerce intensity. In this article, we propose two composite indices to track and measure B2C e-commerce in the EU, both designed using the TOPSIS method. The benefit of the proposed composite indices is primarily the ability to assess B2C e-commerce in the various member states in the wider context of the EU. The values of B2C e-commerce indices indicate that there is still a large untapped potential for B2C e-commerce in all of the EU, not only in relatively less developed economies, but also in countries with high-performing economies.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Transformations in Business &amp; Economics

ISSN

1648-4460

e-ISSN

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Volume of the periodical

18

Issue of the periodical within the volume

1

Country of publishing house

LT - LITHUANIA

Number of pages

16

Pages from-to

44-59

UT code for WoS article

000463464800003

EID of the result in the Scopus database

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