Comparison of consumer behaviour of Czech and Finnish students in retail: information search, use of technology, influence of advertising

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F19%3A43957335" target="_blank" >RIV/49777513:23510/19:43957335 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Comparison of consumer behaviour of Czech and Finnish students in retail: information search, use of technology, influence of advertising
Original language description
Consumer behavior is a widely researched phenomenon. Cultural differences or the specifics of various consumer segments are often in the focus of researchers. This paper compares consumer behavior in retail of students from one Finnish and one Czech university. Based on data gained in computer-assisted web interviewing, the search for information, use of technology, influence of advertising and other aspects of consumer behavior were statistically analyzed. Common and differing characteristics of the selected consumer groups were studied. In the majority of examined factors, the consumer behavior seems to be similar. Differing factors include, for example, the amount of funds available, the use of mobile apps and the payment method, both in retail stores and in e-shops.
Czech name
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Czech description
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Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Opportunities and Threats to Current Business Management in Cross-border Comparison 2019
ISBN
978-3-86367-062-7
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
99-107
Publisher name
Verlag der GUC - Gesellschaft für Unternehmensrechnung und Controlling m.B.H.
Place of publication
Chemnitz
Event location
Železná Ruda
Event date
Nov 7, 2019
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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