Perceived Usefulness of Various Types of Customer Feedback Viewed by Managers of SMEs in the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F22%3A43965394" target="_blank" >RIV/49777513:23510/22:43965394 - isvavai.cz</a>
Result on the web
<a href="https://fpm.euba.sk/www_write/files/veda-vyskum/ekonomika-a-manazment/EaM_2_2022.pdf" target="_blank" >https://fpm.euba.sk/www_write/files/veda-vyskum/ekonomika-a-manazment/EaM_2_2022.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Perceived Usefulness of Various Types of Customer Feedback Viewed by Managers of SMEs in the Czech Republic
Original language description
The article consists of preliminary research on different approaches to customer feedback on a product and its perceived usefulness. The research was conducted by sending a web questionnaire to selected managers of SMEs. The results show that there is a statistically significant positive perception of customer feedback with a positive influence on product improvement and marketing communication by managers of SMEs based in Prague or Brno. The second part of the research found that from all examined customer feedback approaches, only the social media approach is not perceived as (positively) useful by managers of SMEs. The final part of the research found that there is a statistically significant correlation between the results of the question “Does customer feedback improve your product?” and the perceived usefulness of every individual customer feedback. To calculate the results, the One-Sample Wilcoxon Test was primarily used along with Pearson´s correlation which was used to identify correlations between selected variables.
Czech name
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Czech description
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Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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