How Chinese Non-Governmental Organizations Use Social Media for Communication: a systematic literature review

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F24%3A43972934" target="_blank" >RIV/49777513:23510/24:43972934 - isvavai.cz</a>
Result on the web
<a href="https://www.fek.zcu.cz/images/books/src/Social%20Media%20Communication.pdf" target="_blank" >https://www.fek.zcu.cz/images/books/src/Social%20Media%20Communication.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
How Chinese Non-Governmental Organizations Use Social Media for Communication: a systematic literature review
Original language description
Social media is also utilized by third-sector organizations all over the world. In the past decade, scholars have been studying how non-governmental organizations/nonprofit organizations (NGO/NPO) use social media. However, the current body in the Chinese context is limited and scattered, and the unique context of China needs more examination due to its unique Through a systematic literature review, this chapter aims to understand how Chinese NGOs are using social media for communication, and what remains to be studied. Results indicate that the existing literature primarily focuses on social media platforms (such as Weibo, WeChat, and TikTok), examining from both organizational and message-level perspectives. Despite the potential of Chinese social media platforms to facilitate two-way dialogues and community building for Chinese NGOs, these organizations predominantly confine themselves to one-way communication strategies. Finally, this chapter discusses the research gaps and provides some future directions for academia.
Czech name
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Czech description
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Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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