External communication of small and medium-sized enterprises in the South Bohemia region

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12220%2F16%3A43891672" target="_blank" >RIV/60076658:12220/16:43891672 - isvavai.cz</a>
Result on the web
<a href="https://vsers.cz/wp-content/uploads/2017/04/Auspicia-2016-34.pdf" target="_blank" >https://vsers.cz/wp-content/uploads/2017/04/Auspicia-2016-34.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
External communication of small and medium-sized enterprises in the South Bohemia region
Original language description
Communication with the public, external communication is an important part of management systems providing transmission of information in order to make them accessible to those concerned and to those it may concern. A part of such communication is communication with the media and through them with the professionals and the public in general. Communication is responsible for providing objective, comprehensive, accurate and understandable information about the corporate strategy, but also their services, which positively affect the image of an enterprise. As we know from a lot of articles, the external communication is very important part of management, but we know too, that SMEs are not able to use this important part of management very well. This research if focused to this area and would like to answer the question: Are the SMEs able to use external communication as a part of management? We can say from the results of our research that SMEs have a lot of weakness in using and implementation of this tool, but we can find some of them who are very good in this area. It is necessary for SMEs to keep improving this process and to use it as a way of increasing its competitive advantage in the market.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical
AUSPICIA : recenzovaný časopis pro otázky společenských věd
ISSN
1214-4967
e-ISSN
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Volume of the periodical
13
Issue of the periodical within the volume
3-4
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
10
Pages from-to
83-92
UT code for WoS article
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EID of the result in the Scopus database
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