DMOs in South Bohemia - Destination management or marketing organizations?
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F12%3A43884857" target="_blank" >RIV/60076658:12510/12:43884857 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
DMOs in South Bohemia - Destination management or marketing organizations?
Original language description
DMOs are considered the most advanced form of organizations involved in tourism development. These organizations play an important role in the management and financing of tourism within the defined territory. Establishment of DMOs in the Czech Republic at the regional and lower level is not defined by any laws or regulations. This situation raises several questions: Do DMOs in the Czech Republic, and by extension, in South Bohemia, really play a role of a destination management, or are they focused onlyon marketing activities, or on marketing communication? Is the financing of DMOs and tourism development generally sufficient? Does a structure of stakeholders, involved in the DMOs in the Czech Republic, correspond to organizational structures in properly functioning DMOs? Some of these questions, applied to the environment of South Bohemia, are answered in this paper.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
International trade education in marketing - conference proceedings
ISBN
978-80-7394-366-0
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
21-30
Publisher name
Faculty of Economics, University of South Bohemia in České Budějovice
Place of publication
České Budějovice
Event location
Tábor
Event date
Dec 7, 2011
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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