Factors Influencing Customer Repeated Purchase Behavior in the E-commerce Context
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F15%3A43890225" target="_blank" >RIV/60076658:12510/15:43890225 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Factors Influencing Customer Repeated Purchase Behavior in the E-commerce Context
Original language description
Predicting customer purchase behavior in the e-commerce activities is an important task. However, this effort requires fulfillment of a lot of problems. Recommendation systems have become a common way how to help peo-ple when they have to decide in complex selections. But they are not able to perform predictive tasks in this context satisfactorily. In this paper, we deal with a design of a predictive framework for customer purchase behavior in e-commerce context. The aim is to understand customer behavior for online shopping. It means this research seeks to explain the relationship between Internet shopping and customer's behavior, i.e., to identify the determinants of the relationship between online shopping and business customers based model which includes factors, for example perceived value, satisfaction, and behavior (purchase intent). Experiments performed on a real dataset show that these factors play a key role in the decision-making process.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
BB - Applied statistics, operational research
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 9th International Scientific Conference INPROFORUM. Common challenges - Different solutions - Mutual dialogue
ISBN
978-80-7394-536-7
ISSN
2336-6788
e-ISSN
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Number of pages
6
Pages from-to
123-128
Publisher name
Jihočeská univerzita v Českých Budějovicích, Ekonomická fakulta
Place of publication
České Budějovice
Event location
České Budějovice
Event date
Nov 5, 2015
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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