Marketing planning proces - reflection on the complex of activities that affect all aspects of business life

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F17%3A43895495" target="_blank" >RIV/60076658:12510/17:43895495 - isvavai.cz</a>

Result on the web

<a href="http://www.linkedin.com/company-beta/18012483" target="_blank" >http://www.linkedin.com/company-beta/18012483</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Marketing planning proces - reflection on the complex of activities that affect all aspects of business life

Original language description

Marketing planning is a critical business issue, a prerequisite for its successful future. Aforementioned applies to established organizations that take part in market operations for an extended or long time, but also for new entrants to the market. Careful planning allows companies to present themselves in the supply market that many competitors may not face. It can not be managed out that a company without a proper planning will be successful (but mostly only for a short time), but with high-quality planning, the success will be higher and longer. The paper deals with the marketing planning process as a complex of business activities.

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2017

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Marketing Science and Inspirations

ISSN

1338-7944

e-ISSN

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Volume of the periodical

12

Issue of the periodical within the volume

2

Country of publishing house

SK - SLOVAKIA

Number of pages

11

Pages from-to

43-53

UT code for WoS article

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EID of the result in the Scopus database

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