Innovation of business and marketing plan of growth strategy, business success and competitive advantage in exhibition industry

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F20%3A00001853" target="_blank" >RIV/75081431:_____/20:00001853 - isvavai.cz</a>

Result on the web

<a href="https://www.scopus.com/record/display.uri?eid=2-s2.0-85088529383&origin=resultslist&sort=plf-f&src=s&st1=Innovation+of+business+and+marketing+plan+of+growth+strategy%2c+business+success+and+competitive+advantage+in+exhibition+industry&st2=&sid=06cb5f2b45" target="_blank" >https://www.scopus.com/record/display.uri?eid=2-s2.0-85088529383&origin=resultslist&sort=plf-f&src=s&st1=Innovation+of+business+and+marketing+plan+of+growth+strategy%2c+business+success+and+competitive+advantage+in+exhibition+industry&st2=&sid=06cb5f2b45</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.17512/pjms.2020.21.2.30" target="_blank" >10.17512/pjms.2020.21.2.30</a>

Result language

angličtina

Original language name

Innovation of business and marketing plan of growth strategy, business success and competitive advantage in exhibition industry

Original language description

In today´s turbulent times, companies need to embrace new business models and paradigms of B2B marketers, learn from the mistakes of others and get inspired by new ways and innovative ideas, as innovations represent a source of a long-term profit, business success and competitive advantage. The aim of this contribution is to propose an effective business and marketing plan of the business and manufacturing holding companies Výstaviště České Budějovice in the Czech Republic with regard to the planned sales volume in quantitative and financial terms of long-term profit potential, business success and competitive advantage in the field of exhibitions in the Czech Republic. Scientific methods for obtaining information, data collection and results from the evaluation were analysis of identifying the phases of innovative marketing - selecting the area of interest of the marketing process, creating a “marketing gap” and suggesting of the way to link new ideas to original ones; method of secondary analysis of professional economic studies and written internal documents of the holding companies Výstaviště České Budějovice in the Czech Republic; formal interview in way of open questions with selected members of the management holdings Výstaviště České Budějovice in the Czech Republic and other. A specific hypothesis was proposed to verify the current change in the marketing concept that has an impact on the expansion of services portfolio, progress of an enterprise, support of production processes, and improvement of output values of economic indicators. The final output is the economic evaluation of the situation of the entrepreneurial entity the company Výstaviště České Budějovice in Czech Republic from the perspective of business and marketing strategy including case studies of two services.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50200 - Economics and Business

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2020

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Polish Journal of Management Studies

ISSN

2081-7452

e-ISSN

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Volume of the periodical

21/2020

Issue of the periodical within the volume

2

Country of publishing house

PL - POLAND

Number of pages

21

Pages from-to

425-445

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85088529383