EMPLOYER BRANDING ON SOCIAL MEDIA AND RECRUITMENT WEBSITES: SYMBOLIC TRAITS OF AN IDEAL EMPLOYER
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F18%3A43897856" target="_blank" >RIV/60076658:12510/18:43897856 - isvavai.cz</a>
Alternative codes found
RIV/49777513:23510/18:43950988
Result on the web
<a href="http://dx.doi.org/10.15240/tul/001/2018-1-015" target="_blank" >http://dx.doi.org/10.15240/tul/001/2018-1-015</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.15240/tul/001/2018-1-015" target="_blank" >10.15240/tul/001/2018-1-015</a>
Alternative languages
Result language
angličtina
Original language name
EMPLOYER BRANDING ON SOCIAL MEDIA AND RECRUITMENT WEBSITES: SYMBOLIC TRAITS OF AN IDEAL EMPLOYER
Original language description
In recent years, the employer brand has become an important source of a sustainable competitive advantage. There is increasing evidence that employers need to place greater emphasis on communication with talented young people. Jobseekers usually have only basic information and vague knowledge and experience about a job and organizational characteristics in the early stage of the recruitment process, and in this situation the symbolic functions of a brand are significant. Nowadays, prospective applicants search for information about future employers by using their recruitment websites and social media. The study identifies the significant factors (symbolic traits) which attract Czech university business students to choose their potential employers. The study also contains a survey which investigates the use of social media and recruitment websites in relation to the employer brand, including perceptions of an ideal employer. The study brings results about symbolic employer attributes, which are presented in semantic differentials and contribute to research on employer branding by presenting how young people use recruitment websites and company social media to search for a potential employer. The findings of the conducted study suggest that chosen symbolic traits of an ideal employer are similar in the respondents and are independent of gender and employment status. According to the findings regarding social media and recruitment websites, respondents that follow information about job offers on an organization's social media profiles don't find the organization's profiles on social sites important, whereas respondents that follow information about job offers on an organization's recruitment websites find the organization's profiles on social sites important. The paper concludes with theoretical and practical implications followed by directions for future research.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Ekonomie a Management
ISSN
1212-3609
e-ISSN
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Volume of the periodical
21
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
14
Pages from-to
224-237
UT code for WoS article
000429786100015
EID of the result in the Scopus database
2-s2.0-85045070845