Geomarketing as a Tool for Market Size Estimation

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F18%3A43898953" target="_blank" >RIV/60076658:12510/18:43898953 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Geomarketing as a Tool for Market Size Estimation
Original language description
This paper deals with a market size estimation tool that is based on a combination of geomarketing methods and consumer spending datasets. The analyzed data were drawn from publicly available sources, mainly collected by the Czech Statistical Office over the period 2011-2016. With the use of QGIS software, the method allows to estimate the local market size and its annual growth rate at the level of municipalities, districts and various consumption categories such as food and non-alcoholic drinks, alcoholic drinks and tobacco or clothing and footwear. These kind of results can be used as an assumption for marketing decision-making process as well as guidance about where the biggest opportunities and threats in the local market size and growth are.
Czech name
—
Czech description
—

Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 12th International Scientific Conference INPROFORUM. Innovations, Enterprises, Regions and Management
ISBN
978-80-7394-726-2
ISSN
—
e-ISSN
neuvedeno
Number of pages
6
Pages from-to
360-365
Publisher name
Jihočeská univerzita v Českých Budějovicích, Ekonomická fakulta
Place of publication
České Budějovice
Event location
České Budějovice
Event date
Nov 1, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—

Similar results(10)