Cultural and Social Aspects of Drinking Alcohol in China nad their Impact on National Wine Market
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F16%3A33159568" target="_blank" >RIV/61989592:15210/16:33159568 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Cultural and Social Aspects of Drinking Alcohol in China nad their Impact on National Wine Market
Original language description
As the People's Republic of China is the most populous country and, additionally to this fact, it is the second biggest economy in the world, it attracts many foreign companies to enter its enormous market. At the same time, this market is inevitably facing difficulties resulting from cultural differences which influence consumers' needs and Chinese products perception. The aim of this paper is to describe cultural and social aspects of drinking alcohol in China and, more specifically, their impact on local grape wine market. Describing and analysing the methods of previous researches is used to specify consumers' behaviour on the Chinese wine market.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Knowledge for Market Use 2016: Our Interconnected and Divided World
ISBN
978-80-87533-14-7
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
168-173
Publisher name
Societas Scientiarum Olomucensis II
Place of publication
Olomouc
Event location
Olomouc
Event date
Sep 8, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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