Cultural and Social Influence on Wine Perception
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F17%3A73582021" target="_blank" >RIV/61989592:15210/17:73582021 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Cultural and Social Influence on Wine Perception
Original language description
The aim of this article is to describe how social and cultural predispositions affect the status of a product entering a new foreign market. The focus of the research is on wines and the introduction of brands to a new market where the product has no tradition and is not part of the culture. A status based theory is used to analyse Moravian wine producers’ observation on Chinese wine market.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Knowledge for Market Use 2017: People in Economics – Decisions, Behavior and Normative Models
ISBN
978-80-244-5233-3
ISSN
—
e-ISSN
neuvedeno
Number of pages
6
Pages from-to
1014-1019
Publisher name
Palacký University, Olomouc
Place of publication
Olomouc
Event location
Olomouc
Event date
Sep 7, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—