The Impact of Education on Marketing Process
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F09%3A63508483" target="_blank" >RIV/70883521:28120/09:63508483 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Impact of Education on Marketing Process
Original language description
The goal of marketing can be summarized as to create customer satisfaction by understanding their expectations for price, quality and service to gain market leadership. However, marketing process for agricultural companies for developing countries has distinctive features. Social and cultural structures of agricultural producers such as education, interfamily relations and social status have determinative importance for competitive marketing. The purpose of this paper is to present the relationship of the level of education and marketing for Turkish wine producers in Kalecik Region. In this way, it is intended to emphasize and compare the consequences of educational level of Turkish wine producers for marketing and the level of wine production in the overall world production.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Turkey
ISBN
978-80-7318-812-2
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
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Publisher name
Tomas Bata University
Place of publication
Zlin, Czech Republic
Event location
Tomas Bata University
Event date
Apr 2, 2009
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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