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The Impact of Education on Marketing Process

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F09%3A63508483" target="_blank" >RIV/70883521:28120/09:63508483 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    The Impact of Education on Marketing Process

  • Original language description

    The goal of marketing can be summarized as to create customer satisfaction by understanding their expectations for price, quality and service to gain market leadership. However, marketing process for agricultural companies for developing countries has distinctive features. Social and cultural structures of agricultural producers such as education, interfamily relations and social status have determinative importance for competitive marketing. The purpose of this paper is to present the relationship of the level of education and marketing for Turkish wine producers in Kalecik Region. In this way, it is intended to emphasize and compare the consequences of educational level of Turkish wine producers for marketing and the level of wine production in the overall world production.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2009

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Turkey

  • ISBN

    978-80-7318-812-2

  • ISSN

  • e-ISSN

  • Number of pages

    5

  • Pages from-to

  • Publisher name

    Tomas Bata University

  • Place of publication

    Zlin, Czech Republic

  • Event location

    Tomas Bata University

  • Event date

    Apr 2, 2009

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article