Why a marketing realization is financially demanding for some Czech companies?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F19%3A43900705" target="_blank" >RIV/60076658:12510/19:43900705 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Why a marketing realization is financially demanding for some Czech companies?
Original language description
The article deals with problems of a marketing realization in some Czech companies. At present time the term “Marketing” is very spread in the Czech Republic. A whole range of firms perceive marketing differently and a realization is represented as financially demanding or nearly very expensive. In many cases the marketing is confused with promotion or advertisement, other firms see in the marketing a “new” form of sale which ought to deceive a customer and consumer into a product. Some firms refuse to realize a marketing fully. Why some firms think in this way, this was a subject of the investigation. The conclusions are aimed at uncovering this fact at selected firms.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 13th International Scientific Conference INPROFORUM: 100 Years of the Koruna
ISBN
978-80-7394-776-7
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
82-88
Publisher name
Faculty of Economics, University of South Bohemia in České Budějovice
Place of publication
České Budějovice
Event location
České Budějovice
Event date
Nov 7, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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