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Virtual and Augmented reality tourism as a solution to the world pandemic outbreak and immediate responses of event organizers

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F21%3A43904088" target="_blank" >RIV/60076658:12510/21:43904088 - isvavai.cz</a>

  • Result on the web

    <a href="http://omp.ef.jcu.cz/index.php/EF/catalog/book/67" target="_blank" >http://omp.ef.jcu.cz/index.php/EF/catalog/book/67</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Virtual and Augmented reality tourism as a solution to the world pandemic outbreak and immediate responses of event organizers

  • Original language description

    Since the beginning of 2020 we have been experiencing special circumstances, all over the world. The pandemic outbreak of Covid-19 has not only led to restricted physical contact, but has especially affected the leisure and tourism industry as a whole. As a result of the ongoing crises, most of the events have been forced to close and consumers are staying at home due to the shelter-in-place orders across the world. In other cases, events just had been postponed and reintroduce with additional safety measures. Furthermore, events undergone unthinkable transformation with the help of online media and support of augmented and virtual reality (AR/VR). The target of this paper is to unveil perceived value of AR/VR for tourism industry from the perspective of tourist user. The study also emphasizes the importance of authenticity, enjoyment and social presence. With the use of qualitative and exploratory approach, findings provide insight onto favorite AR/VR locations and applications. This study conducted fifty interviews with stakeholders with the goal to explore participants perspective on AR/VR technology in tourism. The research shows, that AR/VR technology is currently an experimental instrument within the tourism industry, however it holds a prospect to transfer travel sector as a whole. VR is progressing technology and so far, little research had been conducted on this new form of travel. Thus, the objective of this paper is to discover current status quo of VR and AR technology in tourism industry during the pandemic and its slow recovery measures.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2021

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Cirkulární ekonomika a další vybrané aktuální aspekty ekonomie II. Sborník vybraných příspěvků studentů Ekonomické fakulty Jihočeské univerzity v Českých Budějovicích

  • ISBN

    978-80-7394-862-7

  • ISSN

  • e-ISSN

  • Number of pages

    5

  • Pages from-to

    134-138

  • Publisher name

    Jihočeská univerzita v Českých Budějovicích

  • Place of publication

    České Budějovice

  • Event location

    České Budějovice

  • Event date

    Apr 15, 2021

  • Type of event by nationality

    CST - Celostátní akce

  • UT code for WoS article