All

What are you looking for?

All
Projects
Results
Organizations

Quick search

  • Projects supported by TA ČR
  • Excellent projects
  • Projects with the highest public support
  • Current projects

Smart search

  • That is how I find a specific +word
  • That is how I leave the -word out of the results
  • “That is how I can find the whole phrase”

Exploring The Impacts of Virtual Reality Technology in Sustainable Tourism During The COVID-19

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63565058" target="_blank" >RIV/70883521:28120/23:63565058 - isvavai.cz</a>

  • Result on the web

    <a href="http://www.transformations.knf.vu.lt/58/article/expl" target="_blank" >http://www.transformations.knf.vu.lt/58/article/expl</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Exploring The Impacts of Virtual Reality Technology in Sustainable Tourism During The COVID-19

  • Original language description

    This study aimed to assess the use of virtual reality (VR) as a tool for destination marketing of sustainable tourism during the COVID-19 pandemic. A questionnaire was administered to a sample of 249 students, who were shown a video about lowimpact tourism in Vietnam using one of the two media types, namely VR and on-screen 2D. A structural model was proposed based on the Technology Acceptance Model (TAM) and the Protection Motivation Theory (PMT) and was estimated using the Structural Equation Modelling (SEM) approach. The results provide evidence for VR to have a positive effect on travel intention through both higher perceived enjoyment and higher environmental involvement. However, these effects were observed to be not as significant when considering travel intention during the pandemic. While stronger telepresence achieved by VR may encourage users to engage in more sustainable behaviour and improve enjoyment from the experience, the avoidance to travel stemming from health and safety concerns amidst the pandemic greatly offset the effectiveness of VR as a marketing tool. The results highlight the importance of considering individual-level preferences in tourism.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

    <a href="/en/project/EF19_073%2F0016941" target="_blank" >EF19_073/0016941: Junior grants of TBU in Zlin</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2023

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Transformations in Business &amp; Economics

  • ISSN

    1648-4460

  • e-ISSN

  • Volume of the periodical

    22

  • Issue of the periodical within the volume

    1

  • Country of publishing house

    LT - LITHUANIA

  • Number of pages

    22

  • Pages from-to

    65-86

  • UT code for WoS article

    001073534400004

  • EID of the result in the Scopus database

    2-s2.0-85153773132