Exploring The Impacts of Virtual Reality Technology in Sustainable Tourism During The COVID-19
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63565058" target="_blank" >RIV/70883521:28120/23:63565058 - isvavai.cz</a>
Result on the web
<a href="http://www.transformations.knf.vu.lt/58/article/expl" target="_blank" >http://www.transformations.knf.vu.lt/58/article/expl</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Exploring The Impacts of Virtual Reality Technology in Sustainable Tourism During The COVID-19
Original language description
This study aimed to assess the use of virtual reality (VR) as a tool for destination marketing of sustainable tourism during the COVID-19 pandemic. A questionnaire was administered to a sample of 249 students, who were shown a video about lowimpact tourism in Vietnam using one of the two media types, namely VR and on-screen 2D. A structural model was proposed based on the Technology Acceptance Model (TAM) and the Protection Motivation Theory (PMT) and was estimated using the Structural Equation Modelling (SEM) approach. The results provide evidence for VR to have a positive effect on travel intention through both higher perceived enjoyment and higher environmental involvement. However, these effects were observed to be not as significant when considering travel intention during the pandemic. While stronger telepresence achieved by VR may encourage users to engage in more sustainable behaviour and improve enjoyment from the experience, the avoidance to travel stemming from health and safety concerns amidst the pandemic greatly offset the effectiveness of VR as a marketing tool. The results highlight the importance of considering individual-level preferences in tourism.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
<a href="/en/project/EF19_073%2F0016941" target="_blank" >EF19_073/0016941: Junior grants of TBU in Zlin</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Transformations in Business & Economics
ISSN
1648-4460
e-ISSN
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Volume of the periodical
22
Issue of the periodical within the volume
1
Country of publishing house
LT - LITHUANIA
Number of pages
22
Pages from-to
65-86
UT code for WoS article
001073534400004
EID of the result in the Scopus database
2-s2.0-85153773132