Destination management organisations´ marketing approach to overcrowded tourist destinations

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F21%3A43904094" target="_blank" >RIV/60076658:12510/21:43904094 - isvavai.cz</a>
Result on the web
<a href="http://omp.ef.jcu.cz/index.php/EF/catalog/book/67" target="_blank" >http://omp.ef.jcu.cz/index.php/EF/catalog/book/67</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Destination management organisations´ marketing approach to overcrowded tourist destinations
Original language description
Ever more tourist destinations suffer from so called overtourism: the overcrowding of spaces by tourists. This phenomenon does not only affect popular foreign cities and resorts but also has an impact on smaller, regional destinations. This work studies the options of regulating overtourism through marketing efforts of such destinations through the examination of current marketing practice and its results in destinations Český Krumlov (CZ) and Morbihan (FR). Moreover, this work must reflect current situation in the field of international travel and tourism and its impact in the destinations as a result of the global Covid-19 pandemic.
Czech name
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Czech description
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Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Cirkulární ekonomika a další vybrané aktuální aspekty ekonomie II. Sborník vybraných příspěvků studentů Ekonomické fakulty Jihočeské univerzity v Českých Budějovicích
ISBN
978-80-7394-862-7
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
166-172
Publisher name
Jihočeská univerzita v Českých Budějovicích
Place of publication
České Budějovice
Event location
České Budějovice
Event date
Apr 15, 2021
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
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