Typology of Consumers According to the Declared Consumption of Food Products and Non-Alcoholic Beverages. Polish and Slovakian Case Studies

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F21%3A43904363" target="_blank" >RIV/60076658:12510/21:43904363 - isvavai.cz</a>

Result on the web

<a href="https://www.mdpi.com/2073-4395/11/11/2141" target="_blank" >https://www.mdpi.com/2073-4395/11/11/2141</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/agronomy11112141" target="_blank" >10.3390/agronomy11112141</a>

Result language

angličtina

Original language name

Typology of Consumers According to the Declared Consumption of Food Products and Non-Alcoholic Beverages. Polish and Slovakian Case Studies

Original language description

The aim of the paper is to create a typology of consumers based on the consumption of food products and non-alcoholic beverages for two countries. The research was conducted among non-randomized respondents representing 900 Polish and 300 Slovakian households. The Polish part of the study was carried out in the Silesian and Mazovian provinces. The Slovakian part of the study was carried out in the whole country. To identify four groups of consumers, the paper used the clustering of objects method, especially the Two-Step method: Ward (hierarchical) cluster analysis and non-hierarchical k-means cluster analysis. The authors represent the difference in the results achieved between types of consumers. Poles and Slovakians similarly perceive the financial status of their households and the attention paid to food price when buying it. However, there is a significant difference in food consumption. When eating, Slovaks are influenced more by vegetarian and vegan fashion trends and emotional experience than price. On the contrary, Poles are more interested in the health aspect of the food consumed and its quantity when emphasizing the price, which results from being less financially satisfied. The results of the research provide information about changes in consumer attitudes in the researched area and their thinking about their consumption, respectively lifestyle, and illustrate some trends in consumer behavior for the current and post-COVID-19 era.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2021

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Agronomy

ISSN

2073-4395

e-ISSN

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Volume of the periodical

11

Issue of the periodical within the volume

11

Country of publishing house

CH - SWITZERLAND

Number of pages

16

Pages from-to

2141

UT code for WoS article

000727050000001

EID of the result in the Scopus database

2-s2.0-85118156446