Modeling the Influence of Opinion Leaders in E-commerce Networks

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F22%3A43904598" target="_blank" >RIV/60076658:12510/22:43904598 - isvavai.cz</a>

Result on the web

<a href="https://mme2022.vspj.cz/download/proceedings-4.pdf" target="_blank" >https://mme2022.vspj.cz/download/proceedings-4.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Modeling the Influence of Opinion Leaders in E-commerce Networks

Original language description

The development of Internet technologies and Web 2.0 in recent years, also in connection with the current pandemic, has stimulated the growth of e-commerce. Increased attention is also paid to business applications, strategies, and user behavior.Users in the e-commerce environment have access to share their experiences. They have access to the knowledge and understanding of other users. In this environment, opinions and decisions can profoundly affect each other. In this paper, we examine the interaction mechanism of a group of users (autonomous agents) in an e-commerce social network. We focus mainly on the power of opinion leaders in forming the opinion of other users. Through simulations, we investigate the mechanism of influencing users&apos; opinions by influential opinion leaders. The simulation results show that it is crucial to increase the integrity and credibility of opinion leaders. It&apos;s the only option how to improve the influence of various e-commerce applications and business models

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2022

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

40th International Conference Mathematical Methods in Economics 2022

ISBN

978-80-88064-62-6

ISSN

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e-ISSN

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Number of pages

6

Pages from-to

110-115

Publisher name

College of Polytechnics Jihlava

Place of publication

Jihlava

Event location

Jihlava

Event date

Sep 7, 2022

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

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