Management of the Promotion of Tourism Services with an Emphasis on Destination Branding

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F22%3A43905570" target="_blank" >RIV/60076658:12510/22:43905570 - isvavai.cz</a>
Result on the web
<a href="http://omp.ef.jcu.cz/index.php/EF/catalog/book/79" target="_blank" >http://omp.ef.jcu.cz/index.php/EF/catalog/book/79</a>
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Management of the Promotion of Tourism Services with an Emphasis on Destination Branding
Original language description
This dissertation discusses destination branding and the factors that affect the successful branding ofdestinations. The topic of interest is identifying the most effective and successful factors of destination branding andevaluating their links. The most effective combination of branding factors for destination management is another topic ofthe research. The key research question is whether successful branding strengthens and stabilises the destination in timesof growth as well as times of crisis. The thesis also proposes the most effective combination of destination brandingfactors. Austria is used as an example of the importance of destination branding in overcoming the pandemic crisis in theyears 2020 - 2021.
Czech name
—
Czech description
—

Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Studentská vědecká a odborná činnost 2022. Sborník vybraných příspěvků studentů Ekonomické fakulty Jihočeské univerzity v Českých Budějovicích
ISBN
978-80-7394-927-3
ISSN
—
e-ISSN
—
Number of pages
6
Pages from-to
288-293
Publisher name
Jihočeská univerzita v Českých Budějovicích, Ekonomická fakulta
Place of publication
České Budějovice
Event location
České Budějovice
Event date
Apr 21, 2022
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
—

Similar results(10)