Communication and information transfers in retail

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F07%3A21025" target="_blank" >RIV/60460709:41110/07:21025 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

KOMUNIKAČNÍ A INFORMAČNÍ TRANSFERY V OBCHODNÍ ČINNOSTI

Original language description

Retailing is continuosly reacting to new conditions and opportunities of market economy, which is newly formed by dominant position of consumers and by developing IT. For businessmen it means to understand a new phenomenon , which is based on the knowledge about consumers and on the use of IT in business. One of the opportunities to succed in this competitive enviroment of the EU is to realize interactive commerce as a part of company strategy and the tactics of individual companies. Interactive commerce means communication between traditional conventional business procedures and non-conventional business procedures. The advantage of interactive commerce is the increasing number of consumers for companies

Czech name

KOMUNIKAČNÍ A INFORMAČNÍ TRANSFERY V OBCHODNÍ ČINNOSTI

Czech description

Retailing is continuosly reacting to new conditions and opportunities of market economy, which is newly formed by dominant position of consumers and by developing IT. For businessmen it means to understand a new phenomenon , which is based on the knowledge about consumers and on the use of IT in business. One of the opportunities to succed in this competitive enviroment of the EU is to realize interactive commerce as a part of company strategy and the tactics of individual companies. Interactive commerce means communication between traditional conventional business procedures and non-conventional business procedures. The advantage of interactive commerce is the increasing number of consumers for companies

Type

D - Article in proceedings

CEP classification

GA - Agricultural economics

OECD FORD branch

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Project

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Continuities

Z - Vyzkumny zamer (s odkazem do CEZ)

Publication year

2007

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Marketing v teórii,výskume a praxi

ISBN

978-80-8069-957-4

ISSN

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e-ISSN

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Number of pages

8

Pages from-to

14-21

Publisher name

SPU v Nitre

Place of publication

SPU v Nitre

Event location

Podkylava

Event date

Sep 13, 2007

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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