Evaluation of the impact of selected factors on consumer behaviour when purchasing local food in a particular region

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A73879" target="_blank" >RIV/60460709:41110/17:73879 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Evaluation of the impact of selected factors on consumer behaviour when purchasing local food in a particular region
Original language description
The paper assesses selected factors which influence consumer behaviour when they purchase local/regional foods in a particular region. The research focuses on Prague and the Central Bohemian region. The data have been acquired using a personal interview questionnaire survey with consumers purchasing local products. The output data are initially compared at the regional level (2 monitored regions). Subsequently, they are evaluated overall and the dependence of selected factors which are assumed to influence consumer purchasing behaviour is tested. The results of the research indicate that there are insignificant differences between the regions. Only weak dependence between purchasing frequency and importance of food composition to consumers has been ascertained. The results also lead to a possible conclusion that the quality and labelling are not a priority for the surveyed consumers of local foods, and that other factors need to be emphasized when marketing these products.
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
20th ANNUAL INTERNATIONAL CONFERENCE ENTERPRISE AND COMPETITIVE ENVIRONMENT
ISBN
978-80-7509-499-5
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
764-773
Publisher name
Mendel University in Brno Faculty of Business and Economics
Place of publication
Brno, Česká republika
Event location
Mendel University in Brno, Czech Republic
Event date
Mar 9, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000427306200079

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