Using Multiple Correspondence Analysis to Evaluate Selected Aspects of Behaviour of Consumers Purchasing Local Food Products

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A74978" target="_blank" >RIV/60460709:41110/17:74978 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.11118/actaun201765062083" target="_blank" >http://dx.doi.org/10.11118/actaun201765062083</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.11118/actaun201765062083" target="_blank" >10.11118/actaun201765062083</a>

Result language

angličtina

Original language name

Using Multiple Correspondence Analysis to Evaluate Selected Aspects of Behaviour of Consumers Purchasing Local Food Products

Original language description

The paper compares selected aspects of behaviour of consumers when purchasing local food products in the Czech Republic or food products labelled as local or regional using correspondence analysis visavis customer gender. Its purpose is to identify aspects which each group of the consumers (that is men vs. women) consider important when purchasing local food products. Information about the preferences of customers purchasing local food is important for marketing activities of retailers and producers. Data from 269 respondents have been processed in total according to gender and purchasing frequency. Correspondence analysis was used in order to evaluate consumer preferences and to identify their behaviour. MCA is an exploratory multivariate statistical analysis that allows investigation of several qualitative parameters. Appearance and information on the packaging, qualitative parameters (visually declared), anticipated health benefits and d

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2017

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

1211-8516

Volume of the periodical

65

Issue of the periodical within the volume

6

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

11

Pages from-to

2083-2093

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85038871920