Preference to food with a regional brand

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F18%3A43898638" target="_blank" >RIV/60076658:12510/18:43898638 - isvavai.cz</a>

Result on the web

<a href="https://www.researchgate.net/publication/322921156_Preference_to_food_with_a_regional_brand" target="_blank" >https://www.researchgate.net/publication/322921156_Preference_to_food_with_a_regional_brand</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Preference to food with a regional brand

Original language description

The support to the local production generally increases. The number of regional brands swells, hand in hand with the support to their establishments and to the certification process. Thus it is necessary to deal with their introduction and further existence on the market. The aim of this article is to assess particular aspects and connection of the consumers’ preference for local and regional branded products. Within this aim, a potential relation between consumers’ preference for local and regional branded products and their preference for sustainability, environmental issues or corporate social responsibility will be studied. Data for the analysis are result from a questionnaire survey among 1,495 respondents. Those respondents who prefer food with a regional/local brand do not consider the price as strongly important. The more the consumers consider the price, the less they prefer food with a regional brand. The respondents with preference for food with a regional/local brand search for food from environmental-friendly and socially responsible producers. They also prefer to purchase at those retailers whose behaviour is environmental-friendly and socially responsible. Only the taste was not identified within the model as variable that would individually contribute to the explanation of the variability in the degree of preferences to the food with a regional/local brand. The degree of preferences varies also according to the segmentation criteria. Female respondents prefer the products labeled with a regional/local brand more than male respondents. Likewise, the preferences to the regional/local branded products grow with the increasing age and educational level. The influence of the household income was not proved.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50401 - Sociology

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Quality - Access to Success

ISSN

1582-2559

e-ISSN

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Volume of the periodical

19

Issue of the periodical within the volume

162

Country of publishing house

RO - ROMANIA

Number of pages

6

Pages from-to

134-139

UT code for WoS article

000423622200017

EID of the result in the Scopus database

2-s2.0-85041028816