Regional Food as Expression of Identity and Sustainability in Regional Development

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F14%3A68243" target="_blank" >RIV/60460709:41110/14:68243 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Regional Food as Expression of Identity and Sustainability in Regional Development
Original language description
The popularity of regional food in the Czech Republic has an increasing trend. There is an increase in a number of end consumers for whom a price is not a priority, but who prioritise quality and origin. Consumers purchasing products carrying a regionaltrademark as well as their manufacturers belong to a particular region (identity). Regional brands contribute to sustainable development in the region in three areas: economic, environmental and social. For producers it means a higher added value and strengthening their promotion and advertising. The aim of this paper is to find out how respondents perceive regional food and, subsequently, to suggest possibilities of its use in the context of sustainable development in the region. The discussion of theresults provides conclusions for practical application.
Czech name
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Czech description
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Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Conference Proceedings from International Scientific Conference: Marketing Identity 2014: Explosion of Innovations
ISBN
978-80-8105-666-6
ISSN
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e-ISSN
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Number of pages
12
Pages from-to
512-523
Publisher name
Fakulty of Mass Media Communication, University of Ss. Cyril & Methodius inTrnava, Trnava, Slovak Republic
Place of publication
Trnava
Event location
Slovak Acad Sci, Smolenice, Slovakia
Event date
Nov 4, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000358899600037

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