WHY PEOPLE USE HASHTAGS WHEN VISITING FARMERS´ MARKETS
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A75396" target="_blank" >RIV/60460709:41110/17:75396 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
WHY PEOPLE USE HASHTAGS WHEN VISITING FARMERS´ MARKETS
Original language description
A shorter organic food supply chain is providing environmental and social benefits. To support the continued growth of organics, greater emphasis should be put on farmers markets and supply chain special projects. This calls for increasing the accuracy of organic market data collection. The analysis of peoples behavior helps us understand social, cultural and environmental issues surrounding customers activities at farmers markets. This papers objective is to identify motives that lead consumers with smart phones to use hashtags when posting photos related to farmers markets on the social network Instagram. Data were obtained using two methods. The first method was a structured interview with 136 users of the social network Instagram who created posts in relation to farmers markets. The second was an analysis of 1,000 photos on Instagram where four evaluators (each 250 images) created the categories that define the content of hashtags in relation to their contributions to farmers markets. B
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
AGRARIAN PERSPECTIVES XXVI: COMPETITIVENESS OF EUROPEAN AGRICULTURE AND FOOD SECTORS
ISBN
978-80-213-2787-0
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
287-292
Publisher name
CZECH UNIVERSITY LIFE SCIENCES PRAGUE, DEPT SYSTEMS ENG, KAMYCKA 129, PRAGUE 6 165 21, CZECH REPUBLIC
Place of publication
Praha
Event location
Prague
Event date
Sep 13, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000417392400038