Regional Branding: Customers Experience with the Certified Products
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F18%3A77301" target="_blank" >RIV/60460709:41110/18:77301 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.11118/actaun201866061549" target="_blank" >http://dx.doi.org/10.11118/actaun201866061549</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.11118/actaun201866061549" target="_blank" >10.11118/actaun201866061549</a>
Alternative languages
Result language
angličtina
Original language name
Regional Branding: Customers Experience with the Certified Products
Original language description
This article focuses on the experience of Czech customers with the purchase of products labeled by the Association of Regional Brands and Bohemian Paradise Association. The aim of this paper is to evaluate selected indicators associated with purchasing certified regional products. The studied characteristics focus on the knowledge and perception of several chosen microregional brands and on thepurchase of acertified product itself. Thearticle presents theresults of research conducted through a questionnaire survey, whose 1390 respondents are residents as well as visitors of eight different microregions in the Czech Republic. Awareness of regional brands within the sample surveyed is around 46%. The relationship between awareness of regional brand and respondents age, education and status towards the region has been identified. The perception of consumers considered, a brand is most often associated with tangible products, namely food and agricultural produce. Consumers view brands chiefly a
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
2464-8310
Volume of the periodical
66
Issue of the periodical within the volume
N
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
8
Pages from-to
1549-1556
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85060696067