Optimisation of a travel agency's product portfolio using a fuzzy rule-based system

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F18%3A78681" target="_blank" >RIV/60460709:41110/18:78681 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Optimisation of a travel agency's product portfolio using a fuzzy rule-based system
Original language description
This paper focusses on the use of a fuzzy rule-based system for the tourism area, specifically, the optimisation of production for companies operating in the tourism industry. Many travel agencies and other travel companies operate in the current market, and they not only need to win customers, but also retain them. It is necessary to include everything from the cheapest trip alternatives to expensive luxury destinations, and the best in the respective price ranges must be chosen. In this study, the fuzzy rule-based system was used to evaluate the indefinite information in tourism, which is often difficult to quantify, whether this relates to the sociopolitical situation at the destination, weather or satisfaction with the accommodation services. A correct selection of products can be complicated by the fact that consumers in tourism may intend to both satisfy the same needs and several needs by buying a service. The knowledge base includes the rules for dealing with situations of the different combi
Czech name
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Czech description
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Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical
Scientific Papers of the University of Pardubice. Series D. Faculty of Economics and Administration
ISSN
1211-555X
e-ISSN
1804-8048
Volume of the periodical
XXVI
Issue of the periodical within the volume
43
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
12
Pages from-to
100-111
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85057783914

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