THE POSITION OF THE ČESKOSASKÉ ŠVÝCARSKO REGIONAL PRODUCT BRAND AMONG CONSUMERS

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3A79693" target="_blank" >RIV/60460709:41110/19:79693 - isvavai.cz</a>
Alternative codes found
RIV/61989100:27510/19:10246142
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
THE POSITION OF THE ČESKOSASKÉ ŠVÝCARSKO REGIONAL PRODUCT BRAND AMONG CONSUMERS
Original language description
The article presents part of the results of a research study that analyses chosen factors of customers preference in the Ústí Region with a focus on regional food purchase of the brand Českosaské Švýcarsko. Regional food branding is part of labelling of origin, which is a useful marketing tool for small and middle-sized farms and farmers. In many countries has this labelling a positive impact on the economic situation of the small and middlesized farmsfarmers or food enterprises. The quantitative research was conducted in 2017 in the Ústí Region Region and data presented in this article analyses the opinions of 231 respondents. Respondents were selected according to factors like gender, family income, age and education. Data have been processed with statistical analysis the results show very similar recognition of the brand Českosaské Švýcarsko by age, income and also level of education of the respondents. The typical customer group for those product is customer from middle class highest ed
Czech name
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Czech description
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Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
AGRARIAN PERSPECTIVES XXVIII. BUSINESS SCALE IN RELATION TO ECONOMICS
ISBN
978-80-213-2973-7
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
241-247
Publisher name
Czech University of Life Sciences Prague Kamýcká 129, Prague 6, Czech Republic
Place of publication
Prague
Event location
Prague
Event date
Sep 18, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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