THE POSITION OF THE CESKOSASKE SVYCARSKO REGIONAL PRODUCT BRAND AMONG CONSUMERS

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F19%3A10246142" target="_blank" >RIV/61989100:27510/19:10246142 - isvavai.cz</a>
Alternative codes found
RIV/60460709:41110/19:79693
Result on the web
<a href="https://ap.pef.czu.cz/en/r-12193-conference-proceedings" target="_blank" >https://ap.pef.czu.cz/en/r-12193-conference-proceedings</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
THE POSITION OF THE CESKOSASKE SVYCARSKO REGIONAL PRODUCT BRAND AMONG CONSUMERS
Original language description
The article presents part of the results of a research study that analyses chosen factors of customer's preference in the Usti Region with a focus on regional food purchase of the brand Ceskosaske Svycarsko. Regional food branding is part of labelling of origin, which is a useful marketing tool for small and middle-sized farms and farmers. In many countries has this labelling a positive impact on the economic situation of the small and middle-sized farms/farmers or food enterprises. The quantitative research was conducted in 2017 in the Usti Region Region and data presented in this article analyses the opinions of 231 respondent's. Respondents were selected according to factors like gender, family income, age and education. Data have been processed with statistical analysis; the results show very similar recognition of the brand Ceskosaske Svycarsko by age, income and also level of education of the respondent's. The typical customer group for those product is customer from middle class - highest education (university or college), with the family net income 25,001-50,000 CZK and middle-age (36-50 years old). An interesting outcome of the research is that men recognize the brand more than woman and the respondent's with higher income do not prefer those products.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 28th International Scientific Conference Agrarian Perspectives XXVIII. Business Scale in Relation to Economics
ISBN
978-80-213-2973-7
ISSN
1213-7960
e-ISSN
2464-4781
Number of pages
7
Pages from-to
241-247
Publisher name
Czech University of Life Sciences Prague
Place of publication
Praha
Event location
Prague
Event date
Sep 18, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000560423400032

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